AI search is likened to a 'doomsday cult' due to its potential to degrade the quality of information available online. As AI content floods the internet, it risks polluting and even destroying the training data necessary for AI itself. This happens because AI-generated content can make it unprofitable for people to create genuine content, thus degrading the informational commons 00:21:01 to 00:21:25. Ryan Broderick describes this phenomenon, highlighting the deepening issue of information pollution and the risk of AI-generated content diminishing the incentive to produce valuable data in the future 00:21:21.

Curation helps address this problem by ensuring that the training data remains less corrupted. There is an incentive for companies to implement watermarking and labeling to distinguish AI-generated content from human-created content. This effort is crucial to prevent AI models from being trained on other AI-generated content, which could perpetuate inaccuracies and degrade the quality of information further 00:22:01 to 00:22:25.